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Direct Response Articles

Many of the following articles were first published in the The Direct Response Specialist (TDRS) newsletter. You can receive a free subscription to TDRS by clicking HERE and then clicking SEND when your e-mail screen pops up.  You will then receive a follow-up e-mail asking to re-confirm you desire to subscribe. 

Does Your Direct Mail Pass The “Millie” Test?

Premiums Prime The Profit Pump

Response/Profit Ideas: The Response Device

When To Run Your Major Tests

Direct Response Quickie Tips