Quick Note
from Galen Stilson

Background
Clients

Testimonials
Samples

Contact Galen

GS Home Page

----------------------------------

Dental Marketing
Home Page

FREE Offers for you

Dental Marketing Articles

Copywriting/Consulting
Services for Dentists

Dental Marketing Articles

Many of the following articles were first published in the Successful DENTIST Marketing (SDM) newsletter. You can receive a free subscription to Successful DENTIST Marketing by clicking HERE and then clicking SEND when your e-mail screen pops up.  You will then receive a follow-up e-mail asking to re-confirm your desire to subscribe. 
What is the primary goal of dental advertising?

Give your prospective dental patients a REASON to make an appointment with you

How to draw attention to your newspaper ad

Techniques you can use to boost the response from your dental advertising

Design elements which can help improve the response from your advertising ... Part 1

Design elements which can help improve the response from your advertising ... Part 2

Design elements which can help improve the response from your advertising ... Part 3

The importance of clear communication

Eleven tips for creating more effective newspaper ads

Should your marketing target quantity or quality? ... Part 1

Should your marketing target quantity or quality? ... Part 2

Prospect head-nodding is a worthy goal

Twelve rule-of-thumb print advertising tips

Results analysis of advertising can be tricky

Sterile copy:  It's clean, it's accurate, it's logical, but it lacks potency

Overcoming prospect inertia